Print while you sleep

Automation playbook

Digital assets only print income after the list and the calendar exist. The app you are looking at is the proof-of-product and the lead magnet. The store is a checkout link.

1. 1. One store, thirteen files

   Gumroad or Lemon Squeezy as the merchant of record (they handle VAT). Etsy as a second storefront, same files. Do not build a custom checkout in year one.

2. 2. The list is the factory

   This survey → CSV → ConvertKit/Buttondown. Four emails a year that print money: March morel alert, June berry/CSA, September chanterelle, January garden/hunt renewals.

3. 3. Dated editions, not eternal PDFs

   Hunt, fish, and forage calendars go stale. Sell 2026 and 2027 as new SKUs to the same list. That is the sleep part.

4. 4. Seasonal ads only

   Pause ads 10 months of the year. Spend in the two spikes (US April morels, Sep–Oct chants). Creative is a zone map + first-flush date, not a lifestyle photo.

5. 5. Affiliate the clubs, not the influencers

   Mycological societies and buying stations will move more PDFs than a cottagecore account. 20% affiliate, lifetime.

6. 6. What never to automate

   ID of deadly lookalikes as a 'guaranteed' chatbot. Psilocybin content. Fake 'live prices' that are just last year's numbers. Liability insurance is a line item, not a vibe.